1D0-623 Online Practice Questions and Answers

You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?

A. Create compelling ads and promote well-received organic posts.

B. Evaluate the click through rates to your Web site.

C. Repeal the same posts over and over.

D. Address posts to the entire platform audience.

A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers. Which social media tool can he use to meet these needs?

A. Live streaming

B. Business blog

C. Micro blog

D. Webinar

Alice works in social media marketing for an established online shoe company.The company uses many simultaneous social media campaigns to encourage current and potential customers to purchase the latest fashion trends During which stage of these social media campaigns shouldAlicedefine her audience's positions in the social media funnel?

A. Implementation and measurement

B. Planning

C. Development

D. Preparation

A game development company wants to create a new action adventure game. They already have an established online presence that includes many players of their existing games . They ask the players for ideas and scenarios for the new game. What stage of social community building is this?

A. Creation

B. Growth

C. Leverage

D. cultivation

An electronics manufacturer recently released an updated product that corrects the defects of a previous version. Many customers are liking.

A. Impression.

B. Reach

C. Exposure

D. Engagement

A small book publishing company wants to promote their titles through social media

Which strategy would best support them?

A. Post videos of interviews with published authors bundled with "buy now" social commerce options.

B. Offer low cost writing workshops scheduled as shareable events.

C. Auction signed copies of the books on retail shopping sites.

D. Cultivate a relationship with an online book club to share announcements and offer free books

A yarn store is running an online group with several hundred members on a popular social media site to share newly developed patterns and projects. The group manager notices that only a few members are regularly posting. What can she do to encourage more people to share their projects?

A. Offer free yarn skeins to first time posters.

B. Encourage the frequent posters to contribute more.

C. Cross post new projects from a quiters group.

D. Create instructional videos of previously posted projects.

Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads. What information do you need to calculate the cost-per-click of the campaign?

A. Graphic design cost, membership fee. pay-per-click fee and total clicks made.

B. Employee compensation, cost of goods sold and pay-per-click fee.

C. Total budget amount, pay-per-click fee and total clicks made.

D. E-commerce site listing fees. Wet* site development costs and pay-per-click fees.

Which of the following is a benefit of social media auditing?

A. Compare your social media presence to your competitors.

B. Focus efforts on only the most important social media sites.

C. Maintain a specific style and tone in future social media posts.

D. Prevent bad data from entering the campaign decision making process.

Jared has been assigned to review the company's social media policies and determine what changes should be considered for modification. As the review the ethical guidelines he identifies that he code of conduct section needs modification regarding employee's personal social media usage guidelines. Why is it important to include personal social media usage guidelines?

A. Competitors may recruit employees who are vocal about the company through their personal social media usage

B. Privacy laws prohibit a company from issuing guidelines regarding personal social media usage.

C. Personal social media usage can have a negative impact on the company's reputation.

D. Personal social media usage would not provide transparency.