410-101 Online Practice Questions and Answers
In which platforms does the Facebook SDK work on?
Choose ALL answers that apply.
A. iOS
B. Android
C. Javascript
D. PHP
E. Unity
F. tvOS
G. 3rd Party Tools
You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
A. You build a similar audience based on people who've checked out and run the 30% discount campaign.
B. You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
C. You build a custom audience based on people who've visited blog posts related to the product in the past 45 days, and run the 30% discount campaign.
D. You build a new saved audience to reach new potential customers and run the 30% discount campaign.
What is the benefit of setting bid caps for your campaigns?
Choose only ONE best answer.
A. Get as many results for your full budget as possible
B. Keep your cost per result below a certain amount
C. Optimize campaign for best cost per result
D. Allow Facebook auction to evenly distribute campaign budget
E. Get a specific target price for your campaigns
You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
Choose ALL answers that apply.
A. Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
B. Uses the ContentView event, so it's available as part of the Facebook pixel base code
C. Uses the PageView event, so it's available as part of the Facebook pixel base code
D. Can occur multiple times per link click / view
E. Has a fixed long 45 days attribution window
What are all the different campaign objectives that you can use a target bid for?
Choose ALL answers that apply.
A. Traffic
B. Lead Generation
C. Messages
D. Store Visits
E. App Installs
F. Page Likes
What are some best practices for videos in Facebook News Feed that will drive the most positively impacted Ad Recall?
Choose ALL answers that apply.
A. Make long videos
B. Make sure message is easy to understand with sound off
C. The product being featured should be featured for the majority of 30 seconds of ad
D. The video needs to have a lot of text to convey the right message
E. Be open to experiment, test and make changes to your videos
F. Capture attention quickly in the first 3 seconds of video
Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.
A. It enables you how well your ads works with real people
B. It provides global cross-environment coverage.
C. It provides a holistic marketing and measurement at scale
D. It allows me to measure only Instagram attribution
You are running conversion campaigns for a client who runs an e-commerce site. The campaigns have been providing good results (about 20 sales per week) but your client would like to optimize the campaigns to maximize ROAS.
What are prerequisites your clients needs to meet in order to switch the campaigns to maximize ROAS?
Select three that apply.
A. You ad campaigns need to be making at least 50 conversions per month.
B. You ad campaigns need to be making at least 50 conversions per week.
C. You need to have Facebook pixel implemented
D. An Add To Cart Standard Event needs to be sending the value and currency parameters to Facebook.
E. A Purchase Standard Event needs to be sending the value and currency parameters to Facebook.
You talk with your client and realize you need to automate the integration of offline events to properly measure the conversions.
What options do you have to automate the sales at the store with Facebook campaigns?
Choose ALL answers that apply.
A. Use a Point Of Sale provider to integrate offline conversions.
B. Use digital receipts instead of printed receipts to enable offline conversions.
C. Use website conversions to integrate with offline conversions.
D. Integrate your CRM system with your offline conversions.
E. Collaborate with another Facebook Marketing Partner in order to measure offline conversions.
The agency your are working at just landed a big client. A record label who works with up-and-coming
artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences
interested in "rock" for 1 month with multiple ads prior to the concert. You have video and image content as
creative.
What are some of the recommendations you make for running these ads?
Choose ALL answers that apply.
A. You should use reach and frequency buying option and set frequency between 5-6 per week.
B. You should build a core audience based on people interested in rock related topics.
C. You should build a custom audience based on people interested in rock.
D. You should use reach and frequency buying option and set frequency between 3-4 per week.