Firms that sell products worldwide are most likely to have the lowest costs with a marketing mix that is
A. Adapted to each market.
B. Standardized for all markets.
C. A combination of new and adapted products in each market.
D. A combination of standardized products and adapted promotions.
Globalization assists in achieving economies of scale, which is:
A. Cost benefit
B. Timing benefit.
C. Learning benefit.
D. Arbitrage benefit.
The key ingredient to group effectiveness is:
A. Challenge.
B. Trust.
C. Norms.
D. Roles.
Which of the following best describes a cost synergy?
A. Recycling of by-products.
B. Selling one product strengthens sales of another product.
C. Transferring knowledge to new uses.
D. Acquiring new management skills.
Which of the following is a cultural aspect that typically makes international and intercultural communication more difficult?
I. Long distances between sender and receiver.
II. Body language.
III. Language.
IV.
Attitude.
A.
I and Ill only.
B.
II and V only.
C.
I, IV, and V only.
D.
II, Ill, IV, and V only.
Job enlargement is typified by:
A. Horizontal loading of the job.
B. Vertical loading of the job.
C. Increased worker control of tasks.
D. More rapid performance feedback.
Which of the following conflict triggers is best resolved by reorganization?
A. Scarcity of people, funds, or other resources.
B. Badly defined job descriptions.
C. Failure of communication.
D. Deadlines.
Steps in a negotiation include clarifying interests, identifying options, designing alternative deal packages, selecting a deal, and perfecting the deal. The type of negotiation described is:
A. Two-party.
B. Three-party.
C. Added-value.
D. Ineffective.
The decision to integrate a firm vertically most likely should be based on:
A. A balance of economic and administrative factors.
B. Strategic economic issues.
C. Investment required.
D. The effect of the acquisition on costs.
Entry into a new business may be made by acquisition. The analysis differs from that for entry by internal development. A key point is that prices are set in the market for acquisitions. Accordingly, a buyer should most likely expect to make above- average profits when the
A. Market is active and well organized.
B. Seller can choose to continue operating the business.
C. Market for acquisitions is imperfect.
D. Buyer adopts a sequential entry strategy.