A campaign business practitioner needs to build an A/B test email campaign for two different promotions. By the theme that generates the most website visits.
Which email metric indicates the winning promotion theme?
A. Highest Click through rate
B. Lowest unsubsubscribe rate
C. Highest open rate
D. Lowest activity rate
What three file formats are available when exporting data via a data extraction from adobe campaign? (Choose three.)
A. PDF
B. CSV
C. XLS
D. XML
E. TXT
F. DOC
A business practitioner is testing two lists to determine which one responds best to a new email subject line. What email metric should be used to determine the bets list?
A. The list's open rate for the email
B. The list's delivery rate for the email
C. The list's unsubscribe rate for the email
D. The list's forward rate for the email
How would you ensure a delivery is NOT sent to multiple recipients with the same email address?
A. Place a deduplication activity prior to the delivery
B. Place a union activity prior to the delivery
C. Place a change dimension activity prior to the delivery
D. Place a split activity prior to the delivery
A marketer requests a report for open/clicks for a delivery over the past week. Which report is most appropriate to obtain the information?
A. Hypothesis report
B. Tracking statistic
C. Non-delivery and bounces
D. Summary of the delivery
During an investigation, a business practitioner modifies workflows properties to keep the results of interim populations between two executions. What is the purpose of this step? (Choose two.)
A. To export data that is passed between two activities in the workflow
B. To configure the schema of the data that is passed between two activities in the workflow
C. To modify the data that is being passed between two activities in the workflow
D. To add filtering criteria to data that is being passed between two activities in the workflow
E. To save data created with each run of the workflow to a list
A campaign is sent past the end date. What is the result?
A. The campaign does not execute past the end date
B. The campaign sends as usual
C. The campaign prompts for an update end date.
D. The campaign continues to send with outdated data.
The sent count is less than the upstream population. What are two reasons for this result? (Choose two.)
A. The upstream population did NOT include seeds.
B. Some pressure typologies were applied.
C. Some recipients were Quarantined.
D. The upstream population was too large.
A query returns 0 records for a specific date. What is the most efficient method to determine what dates exist in the table?
A. Use SQL, query the database or open the files being imported
B. Use a split process to parse out dates
C. Click on the "Distribution of values" button in the query.
D. Go to the schema to view the data
More than one person in an approval operator group responds to an approval activity that requires a single response. What is the result?
A. The workflow errors if people in the operator group give different responses.
B. The workflow resumes after the first person in the operator group responds.
C. The workflow errors if more than one person from the operator group responds.
D. The workflow pauses until all members of the operator group responds.