AD0-E406 Online Practice Questions and Answers
A team wants to run a test on a lead generation form. The test will analyze if reducing the number of form fields from 10 to 6 increases Product A newsletter signups. The KPI is newsletter sign-up form submits. While any lift is considered a
win. if the team realizes a 10% or greater lift, they will immediately roll out these changes across all of their newsletter sign-up forms without additional testing.
Their current hypothesis is as follows: If we make it easier for our visitors to complete our Product A newsletter sign-ups by decreasing the number of form fields by 4. we will increase newsletter sign-ups by 10%.
How could this hypothesis be improved?
A. Be less specific with the result: the mam objective of the test is an increase in form completions, not a 10% lift.
B. Be less specific with the goal: do not list Product A because the team is hoping to implement this for all products.
C. Be less specific with the change: do not list the decrease in the exact number of form fields.
To create a 12-month road map, a Adobe Target Business Practitioner (BP) needs to estimate test durations for upcoming activities. One selected activity includes the following information:
A/B Test
Two experiences
Estimated daily traffic (visitors): 5.000
Level of significance to constitute a win: 99%
Minimum detectable lift: 3%
The 8P is using the Adobe Sample Size Calculator and wants to reduce the projected run time. Which two methods should be used to accomplish this task? (Choose two.)
A. Adjust the audience to include 3.500 visitors per day.
B. Change the number of experiences to 3.
C. Change the level of significance required to constitute a win to 95%.
D. Change the minimum detectable lift to 5%.
Why must primary and secondary success metrics be determined pre-test and not chosen or adjusted after activation? (Choose two.)
A. so that "Conversion Rate of Alternative" can be estimated pre-test
B. because it is not possible to change your primary goal after the test has started
C. so that "days to complete test" can be estimated pre-test
D. to minimize risk of biased metric selection
After adding styling properties to a headline element using the CSS Editor and saving an experience, the Adobe Target Business Practitioner was asked to edit the styling changes and only keep a modification that was made to change the color.
How can this task be done in the Visual Experience Composer?
A. Edit the CSS style sheet of the site to add a new class for the headline.
B. Navigate to the Modifications panel and delete the unrequired Actions.
C. Select the headline. Edit > Text/HTML and change the text color.
Which two pages of the Visual Experience Composer three-step guided workflow allows an Adobe Target Business Practitioner to change the audience targeting of an activity? (Choose two.)
A. Preferences
B. Experiences
C. Targeting
D. Setup
What is one characteristic of strong success metrics?
A. They must represent the very next step in the conversion funnel so that we can confidently trace cause to effect.
B. They must be relevant to many use cases across the optimization program.
C. They must take into account the specific business objectives of each test.
Which two options describe the purpose of any secondary success metric? (Choose two.)
A. Give additional understanding to interpret gains/losses of primary success metric.
B. These metrics are only used to measure time on site and primary metrics.
C. These metrics are only used to evaluate which audiences best respond to experiences.
D. Ensure that primary success metric gain is not at the cost of secondary metrics.
When testing Experience B in an A/B Activity with a QA link, the analyst does not see the targeted content for Experience B. What could be the reason?
A. The Activity is not live, so the QA link does not show content for Experience B, because the Activity is currently being edited.
B. The "Match Audience Rules to See Experiences" setting is enabled, and the analyst does not qualify for Experience B.
C. The Activity is live, so the QA link does not show content for Experience B, because it would invalidate reporting data.
It has been identified as pan of an A/B test that a conversion should only be valid if the user has clicked on a specific link before converting.
To which page of the Visual Experience Composer three-step guided workflow should an Adobe Target Business Practitioner add this dependency?
A. Targeting
B. Experiences
C. Goals and Settings
