AD0-E452 Online Practice Questions and Answers

An architect is requested to design the taxonomy (Trait Name, Trait Rule) for media data collected using Audience Manager media tracking pixel implemented in the client's ad server.

Client tracks the following media data points IDs in the Audience Manager:

Campaign Creative Placement Site

The client needs to be able to validate that: The Trait Name represents the correct data point The Trait Expression represents the correct data point

Which approach should a solution architect recommend for Trait Name and Trait Expression setup?

A. Include Segment ID, Destination ID in the Trait Name

B. Include media data point ID in the Trait Name, Trait Expression

C. Include Segment ID in the Trait Name, Trait Expression

D. Include Data Source ID in the Trait Name, Trait Expression

An electronics company plans to target audiences on its own web properties and through paid advertising. There are multiple lines of business, each with well-defined strategies for driving results. The architect has recommended a naming convention to make it easier for digital marketers to locate their segments in the Audience Manager UI.

Which segment name meets these requirements?

A. Personal Electronics – Tablets – Cross-Sell Prospects

B. All Electronics – Membership Level – Platinum

C. Advertising – Ad Group 5 – Banner Ad Placement

D. Page Visitors – 30 Day Site Visitors – Product Pages

A client notices that the traits set up to collect the new attributes in the Natural Match file onboarded last week still do not show any data. After verifying that the trait was set up as an Onboarded Trait, the architect checks the Onboarding Status Report to troubleshoot why no data is showing in AAM for that trait.

Stored Records: 0 Format Error: 0 Invalid AAM ID: 0 No Trait Realized: 123,045 No Matching AAM ID: 4,121

Why is the trait failing to capture any data?

A. Customer has not visited web property

B. Incorrect Key-Value Pair in the uploaded file

C. Incorrect profile merge rule used

D. Experience Cloud ID is not set up properly

After successfully identifying their top-performing segments, a company wants to extend their reach by acquiring new prospects likely to convert.

Which two Audience Manager features should the architect recommend to meet these requirements? (Choose two.)

A. Algorithmic Modeling

B. Instant Cross-Device Suppression

C. Audience Marketplace

D. Audience Lab

E. Profile Linking

A mobile audio streaming service tracks the listening habits of its users via an analytics platform. It wants to enrich that data with third-party demographics data to better understand the users who use its platform.

Which approach should an architect select to meet the requirements?

A. Include a login in the application, and share email and location with demographic data scraping company

B. Include a login in the application and onboard third-party data via an onboarding partner

C. Share customer name and listening habits with media company partners and request customer demographics

D. Share customer email and preferences with record companies and request related demographics

A client ingests a Customer Data Feed (CDF) export log daily into an offline analytics data platform to develop advanced reporting and analytics capabilities.

The IT team has ensured that the CDF log is processed and ingested in the analytics platform successfully and accurately daily.

The Analytics Team built a trends report using various combinations of the fields available in the CDF log shown to understand that user level behavioral activity across digital marketing channels:

EventTime Device Realized Traits Realized Segments All Traits All Segments MCDevice Container ID IP Data Type

The trends report shows a zero user count for all reports since last week.

What should be confirmed to resolve this issue?

A. The Realized Segments data has been received from Audience Manager.

B. The Container ID is always present in the CDF log received from Audience Manager.

C. The IP Data Type is disabled in the CDF log received from Audience Manager.

D. The device is present in the CDF log received from Audience Manager.

A client leverages Audience Manager and Target. The client wants to use AAM segments to drive their personalization and optimization efforts using Adobe Target in the most efficient way possible. The client recently completed their implementation but does not see any segments in Target.

The client's Experience Cloud ID service implementation and Target implementation have been validated. Both library versions are up to date.

Which implementation component is the client missing?

A. Adobe Target Mbox

B. Server-side forwarding

C. Experience Cloud Shared Audiences

D. Audience Manager Declared ID

An architect needs to create a file name for CRM data onboarding based on the following information provided:

iOS ID: 20195 DPID TARGET DATA OWNER: 901035 TIMESTAMP: 201810171215 INTEGRATION CODE: 32456 Which file name follows the required file naming syntax?

A. ftp_dpm_20195_901035_201810171215.csv.1.gz

B. ftp_dpm_201810171215.overwrite.1.gz

C. ftp_dpm_32456_201810171215.overwrite.1.gz

D. ftp_dpm_20195_901035_201810171215.overwrite

Which statement represents the steps for generating a Customer Data Feed (CDF)?

A. Architect can begin self-service set up using a secure, customer-specific Amazon S3 bucket to start CDF file delivery

B. Audience Manager generates CDF files hourly and stores them in a secure, customer-specific Amazon S3 bucket

C. Architect can begin self-service set up using a secure, customer-specific on-premise file location to start CDF file delivery

D. Audience Manager generates CDF files daily and stores them in a secure, customer-specific on-premise location

A company is not seeing Traits populate after onboarding its CRM data into Adobe Audience Manager.

The architect has recommended the Onboarding Status Report to assist with the troubleshooting process. What are two prerequisites to view rejected records in the Onboarding Status Report? (Choose two.)

A. Enable file error sampling

B. Replace FTP endpoint with S3

C. Activate Tableau

D. Obtain Administrator privileges

E. Enable Role-Based Access Control