ADVANCED-CROSS-CHANNEL Online Practice Questions and Answers
What is true about SMS keywords other than HELP and STOP?
A. keywords in parent business unit are automatically available to all child business units
B. keywords in child business unit can be shared between other child business units
C. keywords in parent or child business unit are available only in that business unit
D. keywords in parent business unit can be shared to any child business units
How does social studio unify anonymous and known identities?
A. Deterministic matching
B. social networking
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)
A. switched off
B. SMS sent to landline number
C. mobile is in another call
D. out of cellular network coverage
E. Low battery
What data is there in mobile connect demographics, select3
A. City
B. Region
C. Email
D. First name
E. channel
When are customers eligible to be send a message in STO(when customer will engage then its sent)
A. immediately when the STO activity arrives
B. Within the first minute of next hour.
C. with the next hour
D. At the hour user engages Within the next 24hours
Whit are the functionalities of ad studio. Select multiple.
A. facebook advanced match.
B. linkedin user match.
C. Iinkedin Company match.
D. tiktok user match.Ez
E. myspace user match.
What is the prerequisite to create advertising studio audience:
A. Create advertising/business account on the required and network and setup the ad account integration in MC
B. Set user opt in data.
C. There is no prerequisite as all setup is done.
What user permission is required to configure SSO in social studio.
A. Super user
B. full user
C. custom user
D. limited user
How are profiles merged In IS:
A. Once a day
B. Probabilistic matching
C. Deterministic matching on matched identities
What is true about shared entry event.
A. It cannot be modified.
B. Data extension created by it can be modified.
C. Yon can use filter for entry audience segregation.