ADWORDS-FUNDAMENTALS Online Practice Questions and Answers

An advertiser is primarily on direct response, as opposed to branding. The advertiser should delete keywords from campaign if the keywords:

A. Contain words that are duplicated in a display campaign.

B. Generate many clicks and conversions.

C. Generate many impressions very few conversions.

D. Contain more than two words in the phrase.

Which is a factor that Google uses to target ads to users based on physical location?

A. Language preferences

B. Telephone number

C. Operating system

D. Internet Protocol (IP) address

The maximum cost-per-click (CPC) bid is the:

A. Amount an advertiser must pay to outbid competitors

B. Amount an advertiser is required to pay to achieve top ad position

C. Actual amount an advertiser pays for each click on an ad

D. Most an advertiser is willing to pay for each click on an ad

What does the "Devices" targeting setting allow advertisers to do?

A. Target ads to specific countries based on mobile phone usage

B. Select the mobile service providers on which users may see ads

C. Target mobile phone users in any country around the world

D. Select video ads to run on mobile networks in certain countries

An advertiser who appears prominently in natural Google search results should consider also running paid Google ads to:

A. Control keyword and ad text selection for paid ads.

B. Guarantee that the paid ads will appear on the first page of results.

C. Ensure their site is frequently evaluated by Google.

D. Control of the snippet found in the natural search listings.

What best describes Enhanced Cost-Per-Click (ECPC)?

A. ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion.

B. ECPC is a Quality Score boost for advertisers using ad extensions.

C. ECPC is the discount applied to your Max CPC to determine actual CPC.

D. ECPC is a separate bid set for ad groups using the Conversion Optimizer.

What is a benefit of online advertising with Google AdWords?

A. Advertisers can identify the Internet Protocol (IP) address of users who are searching for products.

B. Ads can include up to 50 characters for the first three lines of ad text.

C. Ads are displayed to users who are searching for a particular product or service.

D. Advertisers can pay to place their websites in the natural search results.

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client's bidding strategy?

A. Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices.

B. Use target search page location to help get your client's ads to the top of mobile search page results.

C. Set a mobile bid adjustment to increase bids for searches on mobile devices.

D. Set a mobile bid adjustment to decrease bids for searches on computers and tablets.

When reviewing your client's Search Network campaign, you notice that an ad in one of the ad groups has a lower average position. Which automated bid strategy should you use to help improve the position of these ads?

A. Enhanced cost-per-click (CPC)

B. Target return on ad spend (ROAS)

C. Maximize clicks

D. Target search page location

Which statistic indicates how often a click has led to a conversion?

A. Cost-per-thousand impressions (CPM)

B. Clickthrough rate (CTR)

C. Conversion rate

D. Cost-per-conversion