ADWORDS-SEARCH Online Practice Questions and Answers

You are a Google AdWords consultant for your company and you'd like to do conversion tracking.

How do you participate in the Google AdWords conversion tracking?

A. Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.

B. You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.

C. You must add the Google AdWords conversion tracking code to your website's HTML code.

D. Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.

Wendy manages ten Google AdWords accounts for her clients. She would like to organize her billing so that she makes one payment for the clients account rather than ten individual payments,

A. e., one for each client she manages. What approach should Wendy follow in this instance?

B. Google does not allow multiple accounts to be billed to one invoice.

C. Google recommends that Wendy move her accounts into the My Client Center with her cred it card.

D. Google recommends that Wendy enroll in the Manager Defined Spend.

E. Google recommends that Wendy subscribe to the Manager Order-level monthly invoice.

There are three components of Quality score. Which of the following is NOT a component of Quality score?

A. Relevancy

B. Inbound links

C. Clickthrough rate

D. The Landing page

You have decided to put several of your Google AdWords accounts into a Manager Defined Spend.

With this approach, how will you be required by Google to pay for the billing?

A. Credit card

B. Bank transfer

C. Check or Wire Transfer

D. Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.

When a Google AdWords user targets a language for his business, there are three choices as part of the targeting. Which of the following is NOT a language targeting choice in Google AdWords?

A. Multiple languages

B. Combine with location targeting

C. Single language

D. Domain origination

You have decided to put several of your Google AdWords accounts into a Manager Defined Spend. With this approach, how will you be required by Google to pay for the billing?

A. Credit card

B. Bank transfer

C. Check or Wire Transfer

D. Each account in the MCC will need to have a credit associated with it, to pay for their CPC or CPM charges.

Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?

A. Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.

B. Open the campaign page and then choose the Settings tab to edit where the ad will appear .

C. Open the ad page and then choose the Settings tab to edit where the ad will appear.

D. Open the campaign page and then choose Search Listings to edit where the ad will appear.

Which of the following is the amount a user is comfortable spending on AdWords advertising each day?

A. Ad scheduling

B. Ad rotation

C. Budget

D. Frequency capping

Which of the bidding strategies will you use if you are focused on clicks?

A. CPA bidding

B. CPM bidding

C. Automatic CPC bidding

D. Campaigns

Which of the following is used to describe the return on investment for Google AdWords campaigns?

A. Return on Ad Investment

B. Return on bounce rate

C. Return on keyword spend

D. Return on Ad Spend