EEB-101 Online Practice Questions and Answers

A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CANSPAM compliant and follow industry best practices. Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices? Choose 2 answers

A. Ensure opt-out mechanisms are operational for at least 30 days post-send.

B. Process every individual's unsubscribe request within 14 business days.

C. Include an unsubscribe link in the header or footer of emails.

D. Ask the subscriber to log in to the Preference Center to confirm opt-out.

Approximately 50% of Northern Trail Outfitters' (NTO) subscribers open emails on their mobile devices,

while the remaining 50% of subscribers open their emails on their desktop. The Chief Marketing Officer of

NTO would like the emails to render well on both desktop and mobile devices, but does not want to spend

a significant amount of time developing for each environment.

What is the recommended design approach?

A. Mobile-aware Design

B. Desktop-centric Design

C. Responsive Design

D. Static Design

Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently.

The emai team wants to track click behavior for all linked hero images using the naming convention

"Hero_CTA."

Which two different methods would ensure click behavior on these images if tracked with this naming

convention? Choose 2 answers

A. Include Hero_CTA1 In the filename for each Hero Image.

B. Add "Hero_CTAn to the Tracking Alias field for each link.

C. Include an alias attribute in each anchor tag and populate it with "Hero_CTA."

D. Include "Hero_CTA" in the Link Tooltip field for each link.

Northern Trail Outfitters sends order confirmations to customers who have made online purchases.

Delivery of these emails must follow the "Transactional" CAN-SPAM requirements.

What feature should the marketer use?

A. Delivery Profile

B. Sender Profile

C. Send Classification

D. Send Definition

Which recipient option is available with Simple Send? (Choose 2)

A. Group

B. Data Filter

C. Data Extension

D. Audience

E. List

What is a purpose of marking an attribute as hidden?

A. The attribute is not available for CAN-SPAM compliance

B. The attribute is not available to store data

C. The attribute is not available to other users in the account

D. The attribute is not available to subscribers on the Profile Center

A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?

A. Individually share each asset with the other business unit in Content Builder.

B. Move the content into the Shared Content folder in Content Builder.

C. Create and share a new folder for the assets in Content Builder.

D. Switch to Classic Content to move the assets into the Shared Content folder.

Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

A. Keep SPAM complaints under 10%

B. Keep SPAM complaints under .01%

C. Make unsubscribe easy and honor immediately

D. Email never mandatory for customer interaction

E. Accurately identify the sender in the header information.

What are the key ways to improve email deliverability in email marketing? (Choose 4)

A. Use double Opt-in to avoid getting blacklisted.

B. Maintain a consistent "From Name"

C. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!

D. Consider Subscriber engagement....send only to most engaged subscribers.

E. Email sign-up on website.

F. Use email templates

How can you tell the marketing cloud that an email is commercial or transactional?

A. Check the commercial email checkbox

B. Check the Transactional checkbox

C. Associate a commercial send classification to the email

D. Associate a transactional send classification to the email