An existing IBM Cognos Business Intelligence enterprise customer has expressed frustration with the time it takes for them to prepare, compile and update their quarterly financial reports for review at Board meetings. Which IBM product is most appropriate to try to up-sell to this customer?
A. IBM InfoSphereDataStage
B. IBM Cognos Disclosure Management
C. IBM Cognos TM1
D. IBM Cognos Insight
Which capabilities and strengths of IBM Cognos Business Intelligence are unmatched by its competitors?
A. Mobile, common architectural foundation, compatible with other analytic products.
B. Modeler, visualizations, and a common architectural foundation.
C. Right sized business intelligence provides a view into the past, present and future.
D. Enterprise planning, canned reports and original equipment manufacturing (OEM) capabilities out of the box.
How does social media play a part in separating IBM Cognos Business Intelligence from its competitors?
A. Ability to "connect" with people real-time.
B. Faster and more real-time interaction influences and attracts customers.
C. Ability to post company headlines, news and changes at all times.
D. Ability to see the identities of other companies that your accounts are following.
Which indicates an IBM Cognos Business Intelligence opportunity is viable and likely to close successfully?
A. The prospect issues a request for information (RFI) that will be short listed to a request for proposal (RFP).
B. IT has given IBM the technical win.
C. The prospect has announced budget allocated for the year to license and implement.
D. A business sponsor has selected the IBM solution as the preferred vendor.
What is the preferred price metric for IBM Cognos Business Intelligence?
A. Processor Value Unit (PVU)
B. Authorized User
C. Resource Value Unit (RVU)
D. End User License Agreement (EULA)
Which question could a sales representative ask to uncover an opportunity to pitch IBM Cognos Business Intelligence?
A. Does your agriculture company have an information management data warehouse in place today?
B. Are you looking to understand patterns, identify risk and new opportunities to shape future success?
C. What are your biggest compensation management issues for your Sales department?
D. How are you looking to improve operations within the Office of Finance department?
A new client asks about the core differentiators between IBM Cognos Business Intelligence and the competition. Which topic favorably positions IBM Cognos Business Intelligence?
A. It provides a unified workspace for all users.
B. Its license cost.
C. Its implementation.
D. It provides write back capabilities.
A prospective customer is concerned that utilizing a business intelligence tool like IBM Cognos Business Intelligence is too advanced for their users' computer skills.
Which response describes the value of IBM Cognos Business Intelligence to this prospect?
A. IBM Cognos Business Intelligence is built on a scalable services oriented architecture and requires almost no local client software installation.
B. IBM Cognos Business Intelligence solutions are designed with the business user in mind, providing easy to use self-service report authoring and dashboard creation.
C. The IBM Cognos Workforce Performance solution is tailored to the specific needs of Human Resources, without requiring IT to create these reports.
D. IBM Cognos Business Intelligence was designed to federate information from multiple applications and pull it together into a single report.
In 2014 new user roles were added to IBM Cognos Business Intelligence. Identify the new roles.
A. Professional Author, Advanced Business Author, Enhanced Consumer. Administrator. Remote Recipient
B. Analytic Administrator, Analytic Author, Analytic User. Analytic Contributor. Forward Looking Analytics Architect
C. Analytic Administrator. Information Distribution. Analytic Explorer, Analytic User. Forward Looking Analytics Architect
D. Analytic Enterprise User, Analytic Performance Management User, Analytic Contributor, Forward Looking Analytics Architect. Analytic Enhanced Consumer
A typical reason organizations look to IBM Cognos Business Intelligence is:
A. The end user is using Business Objects to manually create reports.
B. It is a small, organized company with no enterprise resource planning (ERP).
C. One-to-many reports flow from the enterprise to business users.
D. Their enterprise resource planning (ERP) system currently provides standardized reporting.