If a prospect states that in general the Data Warehouse Era is over, what would be a good reply?
A. Yes, most Data Warehouses are obsolete.
B. Yes, but we have enterprise ready Hadoop.
C. No, newer technologies are improving current Data Warehouses performance and functionality.
D. No, Hadoop is not a proven technology and could easily fail to meet expectations.
What are compelling reasons for a business to act on modernization?
A. IT has significant staffing levels that attempt to manage data complexity
B. Data Warehouse capabilities are not keeping up with business expectations
C. Their competitors are leveraging big data
D. B and C
Which of the following is probably not a good candidate for Operations Analysis? Someone who is:
A. Having difficulty dealing with large volumes of machine data
B. Unable to perform complex real-time analysis
C. Looking to extend the data warehouse
D. Unable to perform root cause analysis
Customer sentiment is typically discovered through analysis of this type of data: A. Structure
B. Unstructured
C. Spatial
D. Semi-structured
The IBM Watson Foundations are made up of different data zones that match to different data analysis needs.
A. True
B. False
Who are key stakeholders in the Data Warehouse Modernization conversation?
A. Data Scientists and Data professionals
B. IT Managers
C. C-level Executives
D. All of the above
What do you tell a customer that tells you Data Warehousing is obsolete?
A. IBM agrees. Our BigInsights product is based on open source Hadoop which we have transformed into an Enterprise ready platform. We have layered this with security, governance and analytics.
B. All of the analysts are saying the same thing. New technology gives us the ability to finally analyze Big Data, something the Data Warehouse could not do.
C. Our customers have made a lot of investment in data warehousing and this will continue to pay off. We will leverage this infrastructure within our Watson Foundations and will not rip and replace it with something that does not have the performance to analyze unstructured data.
D. All of the above.
Typically social media is characterized as {structured or unstructured} data and is located {internal or external} to an organization. Choose the correct combination.
A. Structured External
B. Structured Internal
C. Unstructured Internal
D. Unstructured - External
IBM Data Warehouse solutions include Cloud and Software but not Appliance.
A. True
B. False
When talking to an IT buyer who thinks that Operations Analysis sounds difficult, which response does NOT apply?
A. Machine data is complicated, but we've made it easier to analyze
B. It's only complicated if you have machine data in-motion.
C. IBM solutions will help you analyze machine data in addition to enterprise data.
D. IBM solutions will help you combine machine and enterprise data.