M8010-241 Online Practice Questions and Answers

How is the Coremetrics Software as a Service (SaaS) product used in IBM's EMM productlineup?

A. It is used as a deployment model to optimize online marketing.

B. It is used as a recovery mode to recover from online disasters.

C. It is used as a replication server to replicate marketing information.

D. It is used as a tracking product for tracking customer transactions.

What will help serve to enhance personalization efforts for Coremetrics EMM products?

A. Incorporating qualitative feedback.

B. Increasing operational awareness.

C. Integrating learned visitor attributes.

D. Augmenting customer profile.

What is one of the business problems that the Unica Campaign EMM solution product addresses?

A. Displaying to the user all the connections in their enterprise systems.

B. Determining thetotal ROI and investment required for a campaign.

C. Determining, in real time, the right message to present in inbound marketing channels.

D. Displaying the total cost of ownership of a marketing campaign.

What fundamental change is marketing going through with respect to an EMM product solution?

A. Shared media convergence influences old distribution channels.

B. Internet no longer applies to how consumersbuy.

C. Old distribution channels challenges are re-appearing.

D. Internet continues to transform how consumers buy.

How is the IBM product ILOG used in the EMM solution?

A. It can be used as part of the selling phase of the EMM solution.

B. It can be used as part of the marketing phase of the EMM solution.

C. It can be used as part of the initial phase of the EMM solution.

D. It can be used as part of the fulfillment phase of the EMM solution.

What can an IBM customer do with the Unica EMM solution?

A. Marketers can plan, design, execute, measure, and analyze multi-wave, cross-channel, and highlypersonalized marketing campaigns.

B. Marketers can rationalize marketing costs as associated to ROI value of their marketing campaigns.

C. Marketers can create marketing adware that targets IBM customers automatically from the IBM marketing catalog.

D. Marketers can create a list of select services that SOA application services will interact with in their marketing campaigns.

What does the Unica eMessage engine allow the IBM customer to do?

A. Add email authoring and execution of the marketing campaign using the Unica eMessage engine.

B. Research the marketing campaign to see where users come from geographically.

C. Display search results obtained by a user using the Unica eMessage engine.

D. Select distinct customers from the Internet that are using the Unica eMessage engine.

What isone tool that allows the IBM partner to progress customer deals?

A. Advance customers by one-on-one meetings.

B. Advance customers by instituting phased sales initiatives.

C. Advance customers by initiating sales marketing initiatives.

D. Advancecustomers by investing in marketing, content, and products.

What is one of the typical groups of people that IBM markets to?

A. Server administrators

B. Marketing and IT leaders

C. Programmers

D. IT installers

Who are the decision makers for using the CoremetricsEMM product?

A. Practitioners

B. Board of Directors

C. Executives

D. Users