MARKETING-CLOUD-ADMINISTRATOR Online Practice Questions and Answers

Northern Trail Outfitters wants to set up their Send Log data extension Which three considerations should be made for long term success? Choose 3 answers

A. Apply an appropriately-scoped Data Retention period

B. Add custom fields not included in the Send Log Template

C. Log attribute data necessary for auditing communications

D. Log all variable data captured in emails at send time

E. Set the period to a fixed date in the Data Retention Policy

Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build. Where should their Marketing Cloud admin set up permissions to allow REST authentication?

A. Installed Packages

B. Data Management

C. Security Settings

D. Salesforce Integration

A Marketing Cloud admin needs to warm their accounts Dedicated IP. What option for segmentation aligns with the IP Warming process?

A. Segment to those recipients receiving text email versions first

B. Segment subscribers with soft bounces in their own dedicated send

C. Segment by domain to limit number of sends to each email provider

D. Segment by geographic region as after-hours sends will be marked as spam

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.

What is the recommended best practice for font usage in email?

A. Use a web-safe font for text that closely matches the brand's custom font.

B. Build an email as one image, with all text saved in the brand font.

C. Edit an email's HTML to list the custom brand font in the style tag's font-family property.

D. Build an email using multiple images, with all text saved in the brand font.

Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?

A. A file drop automation to send emails to customers who have made a purchase.

B. A user -initiated message to send an email to customers who made a purchase daily.

C. A scheduled automation to send emails to customers who made a purchase daily.

D. A triggered message to send an email as soon as a customer completes a purchase.

Northern Trail Outfitters (NTO) uses Sender Authentication Package (SAP) for branding purposes. Their

German business unit is configured with the SAP domain de.ntomarketing .com.

The German NTO team is preparing for a campaign and wants to use customized CloudPages with the

domain de-special.ntomarketing.com.

How could the Marketing Cloud admin meet this requirement?

A. Purchase a new SAP for de-special.ntmarketing.com

B. Purchase a new private Domain for use in CloudPages

C. CloudPages must use the SAP domain

D. CloudPages must use pages.ntmarketing.com

A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.

Which feature would the admin use to meet this requirement?

A. Tokenized Sending

B. List Sending

C. Field Level Encryption.

D. Distributed Marketing Sends.

A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:

1.

Customers contains information about subscribers including Email Address, First Name, Last name.

2.

Orders contains information about the orders and includes the unique identifier of the customer

In which two ways should the admin configure Data Designer to allow this data to be used within a Journey? Choose 2 answers

A. Link the Customers data extension to the data model using Customer ID

B. Link the Orders data extension to the Customers data extension using a Many-to-Many relationship

C. Link the Orders data extension to the Customers data extension using a One-to-Many relationship

D. Link the Customers data extension to the data model using Email Address

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.

Which feature should be utilized to make this happen?

A. Publication Lists

B. Subscriber Keys

C. Profile Center

D. Send Logging

Which three statements should be considered before using Goals in Journey Builder? Choose 3 answers

A. Goal target statistics are stored in a data extension.

B. Goals are created to evaluate journey performance.

C. Goals can act as exit criteria.

D. Contacts are evaluated against the goal after a wait activity.

E. Each contact is assigned an individual goal.