MARKETING-CLOUD-CONSULTANT Online Practice Questions and Answers

If I want to introduce a new line of footwear. I am excluding anyone who does not have shoe as an attribute listed in their preference center. I plan to send the emails daily. After a short time, I notice many people updating their preferences, and less emails are going out.

What is the issue causing less emails to go out? Select one.

A. High Watermark if journey builder

B. Preference center is too strict

C. Deliverability issues on account

D. Email frequency too high

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels.

Which flow would meet their needs?

A. Query Activity > API Event > Automation Studio Activities

B. Import Activity > Decision > Journey Activities

C. Query Activity > Data Extension Entry Source > Journey Activates

D. Salesforce Entry Event > Query Activity > Automation Studio Activities

What are the similarities between Automation Studio and Journey Builder?

A. Have duration plus wait activity

B. Ability to define an email send

C. Fire an event from Automation Studio to Journey Builder

Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions.

Which solution should they use?

A. Keyword opt in and SMS Messaging

B. Smart Capture and Triggered email messaging

C. CloudPages opt in to Event Journey

D. Existing Email Event Notification Subscription

A customer notices their open and click rates are very low.

Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

A. Use different subject lines and send "win back" emails with exclusive offers.

B. Send inactive subscribers different messaging at a different frequency.

C. Increase volume of sending, trying new times and days of the week.

D. Remove subscribers who have not opened emails in three months.

Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.

What solution will decrease manual workloads on the team and will improve their customers' experience?

A. A scheduled automation to send emails to customers who made a purchase daily

B. A triggered automation to send emails to customers who have made a purchase

C. A triggered message to send an email as soon as a customer completes a purchase

D. A user-initiated message to send an email to customers who made a purchase daily

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:

1.

The email content will highlight new inventory each day.

2.

A small team will run both their digital marketing operations and their email program.

3.

A user needs to build, test, and send a daily email in less than an hour.

4.

Images for the emails will be hosted on their website CMS.

Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers

A. How often will the layout of the content in a content area change?

B. What is the maximum file size of the images being used?

C. What From Name will be used for these emails?

D. Will image URLs be available publicly?

E. How often will email content be image-only with text overlaying images?

A customer has several values that need to be used in the body of an email send:

1.

The data would be stored in a reference data extension, related on SubscriberKey.

2.

There may be one or more records for each subscriber.

3.

The audience is generally over 1 million subscribers.

4.

The content is time sensitive and should be sent as quickly as possible.

5.

The customer is not using "catch and release" sending.

6.

The reference data extension contains 25 columns.

Which method should be used?

A. AMPscript a single Lookup Function

B. Server Side Javascript a single LookupOrderedRows Function

C. AMPscript a single LookupOrderedRows Function

D. Dynamic content via the Dynamic Content Wizard

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.

What should a consultant recommend?

A. Create an auto-suppression list populated with the known email addresses.

B. Create an exclusion list with the known email addresses.

C. Populate a list using a query to exclude the subscriber key.

D. Create an auto-suppression list populated with subscriber keys.

Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.

What would be required to process the correct subscribers?

A. Journey Settings > No re-entry

B. Contact Evaluation > Evaluate all records

C. Contact Evaluation > Evaluate new records only

D. Journey Settings > Use email attribute from Contacts