MARKETING-CLOUD-DEVELOPER Online Practice Questions and Answers

NTOuses an external CRM which only exports encrypted files. NTO's marketing manager team wants to use some of the subscriber data found in the CRM for future marketing sends. Which three actions should be included in an automation given these requirements? Choose 3

A. Import definition to the necessary data extension

B. File transfer activity to the Import directory for decryption

C. File drop to the SFTP Root directory

D. File drop to the SFTP Import directory

E. File transfer activity to the Safehouse for decryption

A developer wants a link to be dynamic based on subscriber attributes. Rather than create numerous links, the developer uses AMPscript to set the link's value as a variable. The variable will be used within the tag. What should thedeveloper do within the tag to ensure clicks are tracked for the variable? Choose 2

A. Wrap the variable in a RedirectTo function

B. Ensure the Conversion attribute is 'true'

C. Wrap the variable in a v function

D. Include a variable for the Alias attribute

Inwhich three ways should a developer optimize a query activity if it is currently timing out? Choose 3

A. Use intrisic functions in the WHERE clause

B. Use SELECT * to include all fields

C. Use Primary key(s) on fields used in joins

D. Use intermediate tables to stage data

E. Only update records that have changed since last execution

Northern Trail Outfitters has an Enterprise 2.0 account with 15 business units. Each business unit can access a Shared Data Extension named 'Inventory', which contains the details for each product. A Boolean field named'InStock' indicates whether the item is available.

Which snippet of AMPscript would return all products which are currently available?

A. LookupRows ('Ent. Inventory*, 'true', 'InStock')

B. LookupRows ('Ent. Inventory*, itemName, 'InStock', 'true')

C. LookupRows ('Ent. Inventory*, 'InStock', 'true', )

D. LookupRows ('Inventory*, 'InStock' 'true',)

CertificationAid uses Marketing Cloud Connect and wants to create a lead capture form on a landing page. When a customer submits the form, a Lead record should be created in Salesforce. Which scripting language can be used for this? Choose 2.

A. AMPscript to create Salesforce record, SSJS for form handling.

B. SSJS to create Salesforce record, AMPscript for form handling.

C. AMPscript for whole functionality.

D. SSJS for whole functionality.

A developer wants to delete a batch of subscribers from Marketing Cloud. The developer performs a Contact Delete on a batch of records in a data extension in Contact Builder. Which scenario would cause subscriber records to remain in the data extension?

A. Sendable data extension with SubscriberKey and EmailAddress fields

B. Non-sendable data extension with SubscriberKey field

C. Contact Delete process does not delete rows from data extensions

D. Sendable data extension with SubsciberKey field

Northern Trails Outfitters (NTO) has asendable data extension with 1,500,000 contact records they want to delete.

Which step is required before deleting the contacts?

A. Query the records into a new sendable data extension and delete it

B. Navigate to Contact Builder and delete the data extension

C. Divide the records in half and delete each resulting data extension

D. Navigate to Email Studio and delete the data extension

Certification Aid wants to encrypt data stored in Marketing Cloud. It is fine if unencrypted fields are visible to Marketing Cloud and Salesforce users, but the underlying data should be encrypted at rest to prevent physical data theft. Which encryption method should be chosen? Choose 1.

A. Tokenized Sending

B. Asymmetric Encryption

C. Transparent Data Encryption

D. Field-Level Encryption

A developer identified a use case where a triggered send ofan email is needed. The developer already successfully set up authentication with a Client ID and Client Secret has used them in several REST calls. When the REST call is made, a "401 Unauthorized" error is returned. What is the first thing the developer should check?

A. The send permissions have been granted for the Client ID and Client Secret within Installed Packages.

B. The email interaction has been started

C. The automation permissions have been granted for the Client ID and Client Secret within Installed Packages.

D. The email interaction has been published.

How can subscriber, system, and sendable Data Extension attributes be referenced for content personalization using SSJS? Choose 1.

A.

B.

C.

D.