MARKETING-CLOUD-EMAIL-SPECIALIST Online Practice Questions and Answers

Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.

What should be used to best achievethis in real time?

A. SQL Query activities

B. File Drop Automations

C. APIs

Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails. This data extension only needs to be updated when store informationchanges, such as when a new store opens or a store closes. How can this be achieved?

A. Create an automation to begin when Information changes on a store object using a workflow rule.

B. Create a scheduled automation to import the file on a recurring basiswith store information.

C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP.

D. Create a file drop automation to initiate when the store's data extension is updated via import.

Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability. What action should NTO take to increase open rates?

A. Send earlier in the day to give subscribers more time to check email.

B. Add a clear, brief, and urgent call-to-action.

C. Use images, not text, to improve email look and branding.

D. Include relevant preheader text in every email.

Where can a marketer see the performance summary of a recent email send?

A. Summary tab

B. Job Links tab within Tracking

C. Overview Tab within Tracking

D. Send Performance Tab

An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability. Which feature should help NTO achieve this send while keeping deliverability metrics in mind?

A. Einstein Engagement Frequency

B. Send Throttling

C. Sender Authentication Package

Northern Trail Outfitters (NTO) wants to start using automation to simplify their email marketing. Which automation should NTO create as a good first step?

A. An automation that deletes old data extensions, emails, and reports

B. An automation that contains several recurring emails and decisioning points

C. An automation that Imports subscriber data regularly and updates key data extensions

A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer then receives a message from their manager that changes are needed and email approval has been withdrawn. What should happen with the scheduled send, if no other action is taken?

A. The Send is paused unit approved again.

B. The send is canceled when the approval is withdrawn.

C. The originally approved version of the email will send.

Northern Trail Outfitters wants to use a File Drop Starting Source inAutomation Studio to send shipping tracking emails when orders are dispatched. A delimited text file containing all the data for the send will be uploaded to a designated directory on the Enhanced SFTP Account, and the email should be sent to customers when the file transfer has completed.

What would be the correct sequence of Activities for this File Drop Starting Source?

A. File Transfer Activity > Send Email

B. Import File Activity > File Transfer Activity > Send Email

C. File Transfer Activity > ImportFile Activity > Send Email

D. Import File Activity > Send Email

A customer has a Send Log they are using to track the email addresses that were sent to, date and time of the send, and the name of the email sent for reporting purposes. Per best practice, the customer stores 10 days of data in their Send Log and then archives the data into another data extension that holds data for one year.

Which activity should be used to achieve the backup automatically?

A. Import File

B. Data Extract

C. SQL Query

D. Filter

Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions. Which Marketing Cloud feature should be used to achieve this?

A. Publication Lists

B. List Unsubscribes

C. Journey Builder Sends