PARDOT-CONSULTANT Online Practice Questions and Answers

Choose required fields while creating a Prospect

A. Email

B. Company

C. CD Campaign

D. Profile

E. Score

F. Grade

G. Assign To

The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Pardot feature of email now can be used to run these tests?

A. Create a test list of approved users to use in the testing tab of the email now.

B. Create a dynamic list of approved users to use as the recipient list in the sending tab.

C. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab

D. Create a static list of approved users to use as the recipient list in the sending tab.

LenoxSoft offers two distinct product lines, each with its own sales team. Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.

B. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.

C. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.

D. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.

What is true about the Salesforce connector [Choose two answers]

A. When connecting Pardot and Salesforce you only need to follow a connection wizard in Pardot.

B. You can connect Pardot to a Salesforce sandbox or production environment

C. Only lead, contacts and accounts are synchronized from Salesforce to Pardot

D. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.

LenoxSoft has a service portal for customers. A Pardot page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program.

What steps do you recommend to achieve those requirements?

A. Automation Rule with blank critera and add action and Automation rules with attended webinar and remove action

B. Automation Rule with blank critera and add action and Dynamic List with attended webinar and remove action

C. Automation Rule with blank critera and add action and Completion action rules with attended webinar and remove action

D. Automation Rule with blank critera and add action and segmentation rules with attended webinar and remove action

LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.

What could have prevented this prospect from receiving the list email?

A. The prospect already received the email already received another Pardot email within the past business day, based on the account's business hours.

B. The Dedicated IP address was not warmed up appropriately before the email was scheduled.

C. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.

D. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'

"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.

How could they communicate this to all Pardot prospects?

A. Send an automated operational email to all prospects.

B. Send Engage emails to all prospect who are opted in.

C. Send a list email to all prospects who are opted in.

D. Send an operational email to all prospects.

One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.

What is the optimal use case to segment these prospects?

A. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

B. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

C. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

D. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".

Which actions can be achieved with completion actions? [Choose three answers]

A. Assign to queue

B. Notify account owner

C. Set profile

D. Increment prospect field value

During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Pardot features are the minimum requirement for a successful Engagement Program?

A. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program

B. CNAME > Salesforce connector > Email Templates > Lists > Engagement program

C. CNAME > Email Authentication > Email templates > Lists > Engagement program

D. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program