PARDOT-SPECIALIST Online Practice Questions and Answers

What is needed for a page action to trigger for a prospect visiting a high value web page?

A. Create an automation rule based on the specificwebpage.

B. Add a completion action on the landing page.

C. Adding a page action and Pardot tracking code on the page.

D. Adding a page action on the form.

When prospects register via a Pardot form, they will still receive GoToWebinar's reminder and registration emails.

A. True

B. False

What is the difference between avisitor and a prospect?

A. A prospect has an identified email address, while a visitor does not have an identified email address.

B. A prospect has an opportunity associated with it. while a visitor does not have an opportunity associated with it.

C. A prospect has submitted a Pardot form, while a visitor has not submitted a Pardot form.

D. A prospect has an assigned user, while a visitor does not have an assigned user.

How can you set a prospect's first touch campaign?

A. Using automation rules.

B. Using completion actions

C. None of the above

D. Using segmentation rules.

A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically basedon the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.

How should they accomplish this?

A. Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as the recipient list when sending the email template.

B. Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.

C. Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.

D. Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.

LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.

What insight does this report provide the template designer?

A. Email clicks on the text version of the email are outperforming clicks on the HTML version of the email

B. High click rates indicates that the email subject line should be the focus of the email content.

C. Low click rates encourage the user to optimize content or link placement in other email sends.

D. High open rates indicates that prospects are interacting with the content.

A marketer performs the following actions:

1.

Creates a list and adds three prospects

2.

Deletes one of the three prospects to the Recycle Bin

3.

Deletes the list

What would happen as a result of these actions?

A. The list is archived to the Recycle Bin and the deleted prospect is restored.

B. The list is not deleted because it contains active prospects.

C. The list and the two remaining prospects are archived to the Recycle Bin.

D. The list is archived to the Recycle Bin, but the two remaining prospects are not deleted.

What list email or email template report deliverability metric could indicate an unverified sending domain?

A. Forward count

B. Hard bounces

C. Skimmed percentage

D. Total queued

A marketing manager wants to view list email engagement metrics in Engagement History in Salesforce.

Which metric is not supported?

A. Total Replies

B. Total Delivered

C. Unique Opens

D. Opt Out Rate

LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect isa member of both the recipient list and the suppression list.

In which scenario would a prospect be able to receive the emails in the program?

A. The prospect is marked as optad out.

B. The prospect is removed from the recipient list

C. The prospect is removed from the suppression list

D. The prospect is removed from both the suppression list and the recipient list.