Facebook 410-101 Exam Questions & Answers

Correct Answer: E

There are four bidding options you can pay for the delivery of your ads:

1.

Cost per Impressions (CPM)

2.

Cost per click (CPC)

3.

Cost per conversion

4.

Cost per Action (CPA)

Depending on the type of bid that you set up initially, you are configuring several aspects of your

campaign:

In this case, since you want to compare reach, your optimization should be for impressions (CPM) and

also optimize for impressions.

Correct Answer: ABE

People Insights Takes a look at understanding consumer behavior across generations, locations, devices, and time.Examples of past studies include a look at spring/summer fashion trends on Instagram, shifts in food culture on Facebook, and how people move between mobile and TV. Advertising Insights Examines the role of measurement in campaigns, and its influence and value in developing effective marketing.Examples of past studies include how to craft effective stories in your campaigns, how to define your most important metrics, and how streaming services have affected traditional advertising.. Vertical Insights Analyzes consumer behavior in specific industries, including automotive, consumer packaged goods, entertainment and media, financial services, gaming, retail, technology and connectivity, and travel.Examples of past studies include the growth of auto buyers who prefer mobile shopping experiences, global mobile gaming trends, and examinations of the planning habits of international visitors to China.

Correct Answer: BD

You need at least 100 events or users who have made a specific action on your website for you to be able

to build a similar audience.

In this case, you still don't have enough events or users who have purchased on your website (72); so you

are left with two options:

Build similar audiences based on people who have visited the main landing page of the product.

Build similar audiences based on people who have made specific actions events on your website: Add To

Cart and Initiate Checkout as they both have more than 100 registered actions.

You don't necessarily want to start building an audience from all website visitors as this might be too

broad.

You want to build your audiences first based on the bottom of the funnel and then move up.