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Vendor: Adobe
Exam Code: AD0-E452
Exam Name: Adobe Audience Manager Architect
Certification Provider: Adobe
Total Questions: 81 Q&A
Updated on: Jan 10, 2025
Note: Product instant download. Please sign in and click My account to download your product.A client wants to increase website performance by limiting the number of Experience Cloud JavaScript server calls.
Which action should the architect recommend to meet the requirements?
A. Create a data source in AAM for Adobe Analytics
B. Disable the outbound Analytics Destination in AAM
C. Enable Adobe Analytics server-side forwarding
D. Implement the latest version of the AAM Data Integration Library (DIL)
A new Adobe Analytics and Adobe Audience Manager client wants to use offline purchase history for analytics, site personalization, and offsite display advertising. The client has completed the following as part of their implementation:
1.
Experience Cloud ID Service
2.
Analytics appMeasurement library with AAM Module
3.
An automated Customer Attributes feed into Adobe Analytics with all CRM data
4.
Audience Manager destination integrations for site personalization and offsite display advertising
The client's implementation resources have been assigned to another project. No adjustments can be made to the current implementation.
What should the architect recommend to meet this goal?
A. Create segments in Analytics and send to AAM via Shared Audiences
B. Enable Analytics Server-Side Forwarding to AAM
C. Create segments in AAM based on real-time event, prop, and eVar data
D. Import the relevant AAM segments into Analytics Workplace
A client invests in digital marketing tools to identify current customers and drive media and site
personalization programs for current customers at scale:
The client has a large current customer base.
Fifty percent of current customers have logged in on the client's website or mobile app in the past 6
months.
The client wants to re-engage with current customers who have not logged in to the website or mobile app
in the past 6 months.
Irrespective of website visitors’ login status, the client wants to identify whether the website visitor is a
current customer.
The client wants opportunities to identify current customers across devices.
Which recommendation should a solutions architect make to the client?
A. Onboard current customer data through match partner and Natural Match
B. Onboard third-party data via Audience Marketplace
C. Onboard current customer data through mobile app match partner
D. Onboard current customer data through either match partner or Natural Match
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