Printable PDFGoogle ADWORDS-SEARCH Exam Questions & Answers
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Vendor: Google
Exam Code: ADWORDS-SEARCH
Exam Name: Google AdWords: Search Advertising
Certification Provider: Google
Total Questions: 235 Q&A
Updated on:
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ADWORDS-SEARCH Online Practice Questions and Answers
George has hired you to help create a new Google AdWords campaign. George is concerned about the costs of the ads and wants to keep his advertising costs to a minimum, while still attracting solid leads for his business. Which of the following options would best achieve George's goal?
A. You should use the negative keywords to filter out words that don't apply to George's busin ess.
B. You should advice George to use the CPM method.
C. You should use the narrower matching options to give George good clicks for his budget.
D. You should use the broader matching option to give George much-needed exposure.
Jeff has created an ad for his company. After a few days of the ad's eligibility, Jeff notices the message 'Low Quality Score' in the Status column of the keywords tab. Which of the following methods is the most likely approach, to improve the Quality Score of the advertisement?
A. Optimize the ad
B. Change the bid to match the first page bid estimate
C. Increase the bid for the ad
D. Change the ad to an image ad
Beth is advising Mark on his online business and his SEO and SEM goals. Mark has identified his first goal of search engine marketing: to get people to sign up for his free newsletter. Beth agrees that this is a good goal. What term should Beth and Mark use to describe their goal in this instance?
A. Client
B. Branding
C. Direct response
D. Conversion
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